Akuna, artisan company producing sport shoes and wear, was founded in 1997 but its roots go back to 1911, when LAZZARINI PASQUALE (1882-1969) upon returning from a long apprenticeship in Pavia, first and by that time only shoe factory district, sets up a shoemaker workshop in via della Fortezza, 9.
He produced soft moccasins for the cities’ top class.
His son Emidio, (1915-2001), commonly referred to as Mimì, works with him in his workshop and after some experiences in sports, where he excels in all-in wrestling both as an athlete (2 times national champion) and as a trainer (tens of italian titles and olympic games participations) and back from a work stay in Germany, he takes over his father’s business in the post-war period.
Always in the world of sports, Emidio happens to repair shoes for Ascoli football players, the team played in QUARTA SERIE, but he finds them too hard and nonfunctional, so he perfects a model which will be a revolution, anatomical form, soft and valuable leathers, flexible shoe which stays tight to the foot.
rk increases and around 1950 Mimì looks for help, which he finds in LUPINI GIUSEPPE (Pippo), born 1938, hired as a workshop boy.
Pippo, who calls Mimì uncle due to a remote family relationship, gets excited with the job and soon from pupil he becomes Mimì’s close partner.
In 1955 Pippo, eighteen years old, carries Mimì to San Benedetto del Tronto every week on his Vespa and there the local team, playing in serie B, receives teams from serie A for the Coppa Italia.
Juventus comes and it is a success.
Charles wears the shoes and is enthusiastic: Emidio Lazzarini’s shoes become the most prestigious brand for generations of football players until the late 80s.
Pippo is charged with the task of contacting football players, for whom he makes customized shoes.
There are countless players among Pippo’s clients, the most well known: PUSKAS, DI STEFANO, JASCIN, BONIPERTI, LIEDHOLM, CHARLES, SIVORI, MANFREDINI, NIELSEN, PASCUTTI, ALTAFINI, FALCAO, CEREZO, CRUJIFF, CONTI, PECCI, PRUZZO, JORDAN, WILKINS, RUSH, MAZZOLA, RIVERA, CORSO, CAPELLO, VAN BASTEN, PULICI, GIORDANO, CORDOVA, BURGNICH, SNELLINGER, DE SISTI, PERUZZI, NELA, GIANNINI, BONINSEGNA, KLINSMANN, BAGGIO, SIGNORI, and sorry if Pippo can’t remember every one of them.
Mimì is appointed Cavaliere dello sport and Pippo walks through every field in the major football league, measuring feet of most famous players, thinking of solutions to better suit his shoes to such noble feet: lengthening on the toe, wide sole, plantars, rises and much more.
In the early 90s, the Cavaliere, for a senile illness and a family mourning, gets out of the scene.
The multinationals of football invade Europe and they devour market slices like grasshoppers.
Family doesn’t perceive the need for a change, they divide and in 1995 give up and sell, but the buyer company after 3 years goes bankrupt.
It all seems over, a wealth of craftmanship risks being lost forever, but it’s saved by a few willing people, related to master Mimì either by family connection or because they learned the art of shoemaking from him.
Together they found Akuna and with them there is Pippo, first and favorite pupil of the master, designated to pass on his teaching.